About Paceline:
setting the pace
Paceline companies are innovators in a category we helped create. Our leaders have set the standard by creating peace of mind for dealers and growth opportunities for team members across the country.
Paceline solves the reconditioning problem
We transform auto reconditioning from a time, labor and quality problem into a speed, revenue and margin solution. And we turn one of the industry’s most persistent operational problems into a reliable source of competitive advantage.
Why 225+ dealers rely on Paceline companies for auto reconditioning
Cycle times cut by as much as 75 percent
Vehicles move from arrival to retail-ready faster, accelerating sales velocity and reducing carrying costs.
Demand flexibility built in
Variable staffing means Paceline scales with your business and dynamic needs.
Higher margins, less rework
Consistent quality processes mean cars get done right the first time.
Full accountability, top to bottom
SERV software integrates directly with dealer systems to streamline vehicle tracking, reporting, and billing—so nothing falls through the cracks.
A professional presence on your lot
Paceline team members are expert at their jobs, accountable and trained to interact with your staff and customers.
A genuine "it's handled" culture.
Paceline’s do-the-right-thing-every-time work ethic means dealers stop worrying about recon and start focusing on revenue.
Our values
Paceline is guided by a commitment to do the right thing, and to do right by both our customers and team members. It’s captured in our commitment to DRIVE:
Do the Right Thing
We operate with openness, honesty and integrity with our customers and teammates.
Raise the Standard
We don't just fix problems, we elevate results. Our work improves sales readiness, perception and sales performance.
Improve Continuously
We work to improve our processes, products, services and the finished result.
Value
We create and deliver value through quality workmanship, exceptional service, teamwork and attention to every detail, no matter how small.
Enthusiasm
We have a "yes we can" mindset and go beyond the expected to delight customers and deliver results that help vehicles sell faster.
It's a vision we work hard to live and achieve every day.
Executive leadership
Paceline is led by an experienced and accomplished leadership team.
Chris Abraham serves as chief executive officer of Paceline Companies, where he leads the organization’s next phase of growth as a national platform for automotive detailing and reconditioning services.
With more than 25 years of executive leadership in automotive services, Chris brings a proven track record of scaling multi-location organizations through disciplined operations, strategic expansion, and strong cultural leadership. At Paceline Companies, he is focused on building a scalable national infrastructure while remaining closely connected to the operational realities and evolving needs of dealership partners.
Prior to joining Paceline Companies, Chris served as chief executive officer of Service King Collision Repair Centers, where he led one of the largest multi-location collision repair organizations in the United States. His experience includes building high-performing national operating teams, developing strong OEM and insurance partnerships, and successfully navigating complex private equity growth environments.
Chris is committed to strengthening Paceline Companies’ position as a trusted partner to automotive retailers, helping dealerships improve speed-to-market, enhance operational efficiency, and deliver consistently elevated customer experience through best-in-class detailing and reconditioning services.
Travis Trott serves as chief financial officer of Paceline Companies, bringing deep expertise in scaling multi-site, private equity–backed distribution and automotive aftermarket businesses.
Over his career, Travis has helped transform regional operators into national platforms. He spent nearly two decades with FinishMaster, serving as executive vice president and chief financial officer, where he supported more than $300 million in acquisitions and drove substantial revenue and EBITDA growth. His experience also includes CFO and senior leadership roles with Echo Engineering, MEDCO (owned by One Equity Partners), and Axalta Coating Systems, where he led large-scale operational, margin, and infrastructure initiatives.
Travis brings a hands-on, data-driven approach to financial leadership, working closely with operations and executive teams to improve profitability, optimize working capital, and build scalable systems. He holds an MBA in Finance from Indiana University’s Kelley School of Business and a bachelor’s degree in accounting, with a CPA background that reinforces his disciplined, governance-focused approach to financial management.
Heath Mayor is the Chief Revenue Officer at Paceline Companies, where he drives national growth strategy, revenue optimization, and strategic partnerships across the portfolio.
He is also the President and Founder of OnSite Dealer Solutions, a nationwide provider of automotive outsourcing and make-ready labor solutions, scaling operations to enhance dealership efficiency, speed to market, and workforce performance.
A University of Kansas graduate, Heath brings a performance-driven, execution-focused approach to building and developing high-growth platforms.
Marsha Clark serves as controller for Paceline Companies, bringing nearly 20 years of accounting and finance experience across high-growth organizations, private equity–backed companies, and public accounting firms.
Prior to joining Paceline Companies, Marsha held leadership roles including market controller at Platinum Dermatology Partners and assistant controller and senior accounting manager at AEG Vision. During her time at AEG Vision, she helped scale the accounting department while supporting significant company growth, multiple acquisitions, and expanding operations across numerous states and entities.
Originally from West Texas, Marsha earned her Bachelor of Science degrees in Accounting and Business Management from Texas Tech University. She was drawn to Paceline Companies by its leadership team, strong growth trajectory, and focus on practical solutions that support dealerships.